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WE'RE ON THEthe Ultimate New Yorker
New York Approved
NYC Approved

Approval from our city means everything to us.

As a born and bunned New Yorker ourselves, we’re on the search for other 100% New Yorkers worth spotlighting. The people who represent this great city we've called home for over 100 years. There seem to be a lot of fakes out there these days, so we want to highlight the real ones. The ones as real as Nathan’s Famous. 

We’re talking about the street performers, the cab drivers, the screaming walkers, the neighborhood ballers, the Coney Island goers, the subway riders, the chess challengers, the bodega owners, the foodie connoisseurs and the Nathan’s Famous eaters. 

The winner of our search will receive a year’s worth of Nathan’s Famous hot dogs and an additional $1,000 to celebrate their New Yorker status.

Continue below for steps to become the Ultimate New Yorker.

POST TO WIN!
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Link to detailed rules here.

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NYC Approved
how to winNew yorker challenge
Step 1Post a video on Instagram or TikTok showcasing why you believe you, or a friend (with their permission!) are the Ultimate New Yorker.
Step 2Tag your nominee, us @originalnathansfranks and use hashtag #NathansUltimateNYer and #contest for a chance to win.
Step 3Wait to see who will be crowned Nathan’s Ultimate New Yorker on National Hot Dog Day (July 16).
POST TO WIN A YEAR OF FREE NATHAN’S FRANKS
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